Grocery tourism is trending.
Nice to see others catching up with Nicole James and your humble blogger who has long enjoyed weaving aimlessly through the aisles of foreign grocery stores.
Nicole is my type of person.
“I once stood in a Japanese aisle looking at 15 varieties of bottled tea and felt the kind of reverence other people reserve for stained glass. This is the point of grocery tourism. It’s anthropology with a basket.
Every country gives itself away eventually. This is usually somewhere between the biscuits and the cleaning products. Finland offers Moomins in places no Australian supermarket would dare put a cartoon hippo. Singapore understands the spiritual importance of salted fish skin. Sweden puts things in tubes that should never be in tubes and then offers fermented herring.
And then the Netherlands has licorice. The Dutch have built an entire moral philosophy out of licorice. Sweet, salty, double-salty, hard, soft, shaped like coins, cars, and warnings from your dentist. I’ve always admired the Dutch, but this commitment to black chewy punishment is heroic. Sweden is not to be outdone and has thus flirted with licorice-flavored chips.
Then there are the products that cause the traveler to stop dead and reconsider the whole Enlightenment. In Vietnam, I couldn’t walk past snake wine without dancing an involuntary flamenco of horror. There was a snake in a bottle suspended in alcohol. Sometimes there were scorpions.
South Korea has canned silkworm pupae. Peru has coca tea. Colombia has arequipe. America has cheese in a spray can, which I respect as both a product and a cry for help.”
My grocery tourism friend hitting her stride:
“Grocery stores offer the rarest thing in modern travel, the uncurated ordinary. The supermarket is the one place travel cannot fully manicure itself. Hotels can lie. Brochures can lie. Restaurants, especially the ones with menus printed on thick paper, can lie beautifully. But supermarkets are hopeless at lying. They’re too busy. They’re too full of nappies and mince. . . .
And unlike most modern travel pleasures, grocery tourism remains relatively democratic. Not everyone can bring home a handbag from Paris, but almost anyone can bring home mustard or a jar of something that will be later placed in the pantry and avoided for six months because the instructions are in Finnish.
These are the souvenirs I love. I want the supermarket trophy. I want the tea that tastes of a mountain I didn’t climb and the chocolate I meant to give as a present but ate in the hotel room while watching a foreign game show.”
Damn, that chocolate was for me. I’m sure of it.




